Tomasz Pojawa

Creating a private label item in the field of household chemical products is not only limited to developing the formula. DAKOMA pays a lot of attention to quality, aesthetics of packaging design and its usability. Our graphic design office often supports the marketing department of the client in selection of colours, infographics and layout design. We also offer our knowledge and experience with regard to obligatory warnings and information in various markets.

Shoe and leather care products, we specialise in, have their own specific requirements concerning durability, resistance to external factors and repeated use.

Preparing products for a new customer, we always carry out a series of tests on production prototypes to ensure that the consumer finally gets an effective cosmetic in practical packaging which allows easy use.

A can for aerosol, a jar for cream or a bottle for emulsion is always selected according to the optimum capacity of each product, and its durability is tested in an ageing oven.

At customer’s special request, we also implement completely new technologies (e.g. compressed air instead of flammable aerosol propellants, spray heads for inverted use or packaging shapes and capacities different than those common on the market).

All of it to make sure products are aesthetic, safe and functional, but also adapted to current market trends and consumer expectations.

A good brand is a great asset. It fits into the lifestyle of customers, expresses values important to a given group and distinguishes products from other ones on the market. Having your own brand gives you greater control over price, quality, distribution, promotion and product positioning.

A private label as a product is still developing and companies pay more and more attention to quality and marketing. Recognizable own brands in different market segments – from basic necessities up to premium, ecological, vege products or for a niche – defined group of recipients, have become a way to win customers more effectively and gain competitive advantage.

DAKOMA specialises in products for cleaning, care, renovation and waterproofing of leather products: footwear, clothing, furniture, leather goods, horse riding or motorbike accessories as well as footwear accessories: insoles, brushes and shoelaces. For years, we have been designing, producing and distributing entire lines of insoles, products and accessories for retail chains, shoe and cosmetic companies, manufacturers and sports chains in Poland and abroad.

Depending on customer needs and their strategic vision, we can deliver products in economy (low price) and mid-range brands, as well as premium products. We create product lines, when requested by the client, from our formulas already available on the market or by preparing new ones. We offer our knowledge and experience in selection of range and choice of packaging.