A good brand is a great asset. It fits into the lifestyle of customers, expresses values important to a given group and distinguishes products from other ones on the market. Having your own brand gives you greater control over price, quality, distribution, promotion and product positioning.
A private label as a product is still developing and companies pay more and more attention to quality and marketing. Recognizable own brands in different market segments – from basic necessities up to premium, ecological, vege products or for a niche – defined group of recipients, have become a way to win customers more effectively and gain competitive advantage.
DAKOMA specialises in products for cleaning, care, renovation and waterproofing of leather products: footwear, clothing, furniture, leather goods, horse riding or motorbike accessories as well as footwear accessories: insoles, brushes and shoelaces. For years, we have been designing, producing and distributing entire lines of insoles, products and accessories for retail chains, shoe and cosmetic companies, manufacturers and sports chains in Poland and abroad.
Depending on customer needs and their strategic vision, we can deliver products in economy (low price) and mid-range brands, as well as premium products. We create product lines, when requested by the client, from our formulas already available on the market or by preparing new ones. We offer our knowledge and experience in selection of range and choice of packaging.